ZNU-Webinar ZNU-Standard I english

8 October 2019 | 10am – 11am CET

Principles and application

Information Webinar to Principles and application



  • ZNU

    The ZNU – Centre for Sustainable Leadership is an application-oriented research institute in the Faculty of Economics of the University of Witten/Herdecke. As a sustainability initiative between business and science, we are working with the sustainability leaders of today and tomorrow to make tangible improvements in sustainable corporate management through research, teaching, training and conferences.


Target group

Webinar for business practitioners, for the departments of strategy, sales, distribution, controlling, as well as fort he executive consultants and auditors


Objective of the webinar is the introduction of the principles of the ZNU – Standard. The two webinars (ZNU-Standard I and II) aim to provide the participants with the principles of the ZNU-Standard and enable them to ask and discuss their questions.

Content Overview

  1. 1
    Tuesday | 8 October 2019

    Space of time: 10am – 11am CET

    Webinar ZNU-Standard I – Introduction to the Standard:

    1. Who we are – the ZNU
    2. Development and positioning of the ZNU Standard – driving sustainable change
    3. Overview over the requirements of the ZNU Standard
    4. Benefits and advantages
    5. Statements of stakeholders about the ZNU Standard


  • free of charge for the registered participants*

*Upon the approval of your registration you will receive an e-mail with the link to join the webinar.


  • Jona Nelson

    Jona Nelson has been a research associate within the ZNU-Standard team since June 2017. In focus of his work is the revision of the Standard, as well as the development of the relevant tools for its implementation, and the benchmarking with the other international certification frameworks.

    Dozent 1 von 2
  • Patricia Kief

    Patricia Kief has been head of marketing at ZNU since spring 2018.  She supports the center management both strategically and operationally in the communication and marketing of ZNU activities and in the further development of the ZNU portfolio. Patricia Kief has over 20 years of professional experience in the food sector. After working for Dr. Oetker and Mars, she held various marketing positions at Ornua Deutschland GmbH where she was responsible for the Kerrygold brand.

    Dozent 2 von 2



ZNU – Centre for Sustainable Leadership


ZNU – Centre for Sustainable Leadership
Faculty of Economics | Witten/Herdecke University
Alfred-Herrhausen-Straße 50 | 58448 Witten

Phone: +49 (0) 2302 926-545

E-Mail: znu@uni-wh.de