ZNU-Webinar ZNU-Standard II english

8 October 2019 | 11.30am – 12.30pm CET

Information Webinar for Sustainable Management – Make it happen!
8. Oktober 2019


  • ZNU

    The ZNU – Centre for Sustainable Leadership is an application-oriented research institute in the Faculty of Economics of the University of Witten/Herdecke. As a sustainability initiative between business and science, we are working with the sustainability leaders of today and tomorrow to make tangible improvements in sustainable corporate management through research, teaching, training and conferences.


Target group

Webinar for business practitioners, for the departments of strategy, sales, distribution, controlling, as well as fort he executive consultants and auditors


During this webinar, the participants will learn about the steps required for the implementation of the ZNU Standard – driving sustainable change. For this purpose, two selected requirements will be discussed in detail, the preparation for the certification audit will be discussed and further steps after the completion of the certification process will be presented.

Content Overview

  1. 1
    Thuesday | 8 October 2019

    Space of time: 11:30am – 12:30pm CET

    Webinar ZNU-Standard II – Further exploring of the standard and the certification process:

    1. Targets of the ZNU Standard – driving sustainable change
    2. Detailed view on selected requirements
    3. The Implementation: Preparation and effort
    4. Further steps after completing the certification process
    5. Possible communication in accordance of the ZNU Standard


  • free of charge for the registered participants*

*Upon the approval of your registration you will receive an e-mail with the link to join the webinar


  • Jona Nelson

    Jona Nelson has been a research associate within the ZNU-Standard team since June 2017. In focus of his work is the revision of the Standard, as well as the development of the relevant tools for its implementation, and the benchmarking with the other international certification frameworks.

    Dozent 1 von 2
  • Patricia Kief

    Patricia Kief has been head of marketing at ZNU since spring 2018.  She supports the center management both strategically and operationally in the communication and marketing of ZNU activities and in the further development of the ZNU portfolio. Patricia Kief has over 20 years of professional experience in the food sector. After working for Dr. Oetker and Mars, she held various marketing positions at Ornua Deutschland GmbH where she was responsible for the Kerrygold brand.

    Dozent 2 von 2



ZNU - Zentrum für Nachhaltige Unternehmensführung


Universität Witten/Herdecke
Alfred-Herrhausen-Straße 50 | 58448 Witten

Tel.: +49 (0) 2302 926-545 | E-Mail: znu@uni-wh.de